Successful garden retailing requires a comprehensive strategic marketing plan. All the elements of marketing are discussed and brought together in a plan after considering the local and regional circumstances, and alternative strategies. Elements include:
Case studies show that signage is a powerful and significant tool for maximising sales. A totally integrated system of signage involving branding, category, sub category, product and promotion signs is required for best results. Garden Retail Success are leaders in developing signage that gives results.
The complete Marketing in Garden Retail Manual is supplied on a USB stick
Many garden retailers do not have the time or resources to provide the numerous marketing aids that are beneficial in today’s market place. Our range of services and aids include:
Achieving best results from your advertising budget, best use of newspaper, radio, television, flyers and catalogues. Covers the construction and implementation of advertisements
Disappointing Results From Advertising - Why? Read more......
This very cost effective form of marketing, involves using the tools / facilities you have and the customers you have to sell more product, and attract more customers. Internal Marketing involves:
With correct implementation these marketing tools are very cost effective.
A promotion is ‘putting an emphasis on a product, group of products, or service’. Promotions do not necessarily need to be advertised. Our Marketing Manual covers how to plan a full year of promotions, selecting the best products / subjects, and successful implementation of promotions. We also offer tools to help garden retailers plan a full year of promotions and clearance sales.Implementing Sales - the practical stuff. Read more.......
This service provides advice and information for garden retail marketing. A comprehensive marketing plan is developed which integrates all elements: premises, branding, product, price, presentation, promotion, signage, service, internal marketing, and advertising.
The marketing plan takes into account each clients situation and circumstances.
Developing a comprehensive marketing plan could take from 1 – 3 days depending on the size and scope of the garden centre.
Contact Us to discuss your requirements