The more garden retailers understand about VALUE, the more successful they are.

You want your customers to think your store has well priced product but can you have an effect on your customer's perception of price?

The services you offer are not always obvious to customers

Garden retailers don't shout enough about the value of gardening to health and well-being

A strong promotion campaign throughout the year in order to reap benefits in your main selling period is an excellent retail principle.

There’s nothing new about ‘Purple Cow’ – it’s used the world over by websites, design companies, design and manufacturers to express the concept of difference or create the perception of a point of difference

Sources commonly say it's six times easier to keep an existing customer than to win a new one

Generally our favourite garden retailer is the one that delivers quality products, great value or a compelling brand

Not every garden centre has a brand promise or tagline but for those that do, hand on heart does your business live up to it?

Shrubs are so useful we often take them for granted rather than rave about their benefits