Garden retailers don't shout enough about the value of gardening to health and well-being

Top of the list for your personnel training programme should be a formal induction for new employees

If customers are bereft of ideas for their garden or need fresh ideas, who’s showing and inspiring them?

The services you offer are not always obvious to customers

You want your customers to think your store has well priced product but can you have an effect on your customer's perception of price?

The more garden retailers understand about VALUE, the more successful they are.

Aristotle said “We are what we repeatedly do. Excellence, then, is not an act, but a habit” It sums up what continuous innovation and improvement is all about.

What we perceive forms our opinion of what we sense or understand as customers. Every retail business is affected by what people experience as they shop

As we go through life we perceive the world around us – either as a perceived point of view or as a perception of the senses – sight, hearing and smell. All of these give us the basis of an opinion of what we sense or understand.

Gardens contribute to the value of a home but do retailers consider the REAL value of their contribution to properties.