Discounting is a common approach to attract customers but does it always end up benefitting your business?

Shrubs are so useful we often take them for granted rather than rave about their benefits

Not every garden centre has a brand promise or tagline but for those that do, hand on heart does your business live up to it?

Don't just resolve the current issue, head off the next one

Drama in the workplace happens, A business owner has the power to make positive change

Generally our favourite garden retailer is the one that delivers quality products, great value or a compelling brand

To be able to influence a person to increase the items in the shopping basket or the value of their purchases by 80% is quite mind blowing when you think about it.

Sources commonly say it's six times easier to keep an existing customer than to win a new one

There’s nothing new about ‘Purple Cow’ – it’s used the world over by websites, design companies, design and manufacturers to express the concept of difference or create the perception of a point of difference

Your entry zone is important for preparing customers to shop your store well.