Location also has significance for garden centres in another way – the internal location and connections of the retail mix we have on our site.
- Farm shops and Deli’s within or beside the garden centre complex to encourage shopping in several departments for a one-stop shop, but don't ask customers to walk across carparking lot to get from one to the other.
- In the main showroom / garden centre, control where your customers walk. A wide circular path that gets customers to walk to the back of the garden centre and come to the front again. Hot spots, seasonal items and strong merchandising slows them along the way, ensuring they see as much product as possible and experience everything. Allowing numerous escape routes means they miss items that are usually of interest to them
- The entry point in the same vicinity as the exit and the checkout near the exit door
- Cafés and/or restaurants located centrally or at least away from the front entrance but with good visibility and access to the under 5's play area and the green-life offer.
- Homeware, gifts and clothing as customers enter and on their way through the store to allow for browsing and impulse shopping before reaching the exterior cover and green life – the items they probably came for
- Bedding plants and seedlings are one of the main reasons for going to a garden centre so it makes sense to locate them towards the back of the covered area, allowing customers to pass attractive promotion and impulse plants on the way
- Garden care products adjacent to greenlife on the way to the checkout after plants have been chosen
- Indoor plants central to the showroom in the transition zone between the pleasant and business sides of gardening - so popular they can't be missed.